India-EU Business Bridge
Realising the full potential of Europe and India, with strong support, both sides of the bridge
Strategy, cultural sensitisation and leadership coaching, from delegation to lasting business relationships across the Europe–India corridor.
2,783
Foreign companies closed operations in India between 2014 and 2021
Dec 2026
Formal Signing of the EU-India Free Trade Agreement (FTA)
73%
Expect the EU-India FTA to have a positive impact
Offering: End to end business delegation mentoring and progr
BEFORE: Strategy and preparation
BEFORE: Strategy and preparation
BEFORE: Strategy and preparation
- Strategy, sensitisation and leadership coaching. We help shape and adapt business plans to the Indian market, and estimate cultural sensitivity.
- Building on your market analysis and go-to-market plans
- Goals and cultural readiness set as a baseline
DURING: The delegation journey
BEFORE: Strategy and preparation
BEFORE: Strategy and preparation
- We organise the delegation, with the full programme and logistics
- Doors opened to companies and authorities
- On-ground support. Grassroots immersion, cultural support and coaching for leaders and teams, expert briefings, culture labs and topic immersions
AFTER: Follow-through to closing
BEFORE: Strategy and preparation
AFTER: Follow-through to closing
- Relationships and leadership coaching after the trip
- Preparing next steps, follow-ups and pivots
- Support with building relationships and culture, as the journey turns into each business's goals
Our Team
Malin Hammaren
Susanne Pulverer
Susanne Pulverer
Management Consultant and Executive Leadership Coach
Leading businesses and teams in Sweden, India and China, and in global organisations. Former CEO of the Swedish Chamber of Commerce in China; former Business Sweden and Ericsson across Europe, Asia and the Gulf. ICF PCC Executive Leadership Coach and board member of Swedish Chambers Inte
Management Consultant and Executive Leadership Coach
Leading businesses and teams in Sweden, India and China, and in global organisations. Former CEO of the Swedish Chamber of Commerce in China; former Business Sweden and Ericsson across Europe, Asia and the Gulf. ICF PCC Executive Leadership Coach and board member of Swedish Chambers International.
ICF PCC · Former CEO, Swedish Chamber of Commerce in China
Susanne Pulverer
Susanne Pulverer
Susanne Pulverer
International Business Strategist
Former CEO of IKEA India, with deep international business strategy experience spanning IKEA's total value chain, from product development and sourcing to sales, marketing, leadership and sustainability. Former board member of the Swedish Chamber of Commerce India and FEBI. Lived and worked a decade in India.
Former CEO, IKEA India · A decade of India experience
Kaveri Sinhji
Susanne Pulverer
Kaveri Sinhji
Founder, India Europe Business Bridge
Social anthropologist with experience supporting market entry into India for firms from over 40 countries. Startup COO and leader of a European think tank. Brings grassroots immersive insight and go-to-market strategy together.
Social Anthropologist · 40+ countries · European Think Tank
Goran Larsson
Goran Larsson
Kaveri Sinhji
Cross-Cultural Trainer and ICF PCC Coach
Founder of Syrsa Competence Development. International sales and marketing competence, leadership and sales development. ICF PCC coach with over five years living and working in India, building cross-border partnerships.
ICF PCC · Founder, Syrsa Competence Development
Neha Arya
Goran Larsson
Neha Arya
Give customers a reason to do business with you.